Cellphone popcorn hoax revealed as viral marketing scam
The hoax, prompted by videos in which people popped popcorn with the radiation from their cellphones, was for a Bluetooth headset company named Cardo. I'd ding them for promoting bad science, but I have to admit as far as marketing goes, they did their job.

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what's the hoax?
Basically that you can pop popcorn with the heat/radiation/magic/sweetness of your cell phone.
"I'd ding them for promoting bad science, but I have to admit as far as marketing goes, they did their job."
Shame on you Joel I expected better from you.
Promoting preposterous science that actively undermines the publics understanding of radiation doesn't get a pass just because they were trying to sell something!
Who believed those videos were real. They are clearly produced and the actors are clearly acting.
I'm with Skeptobot. It's like a company that sells hand-sterilizer lotion doing an ad showing someone getting HIV from a toilet seat.
You can get HIV from toilet seats?!
The actors were terrible. The popcorn did a better job at faking it than they did.
saw this on cnn alot of people fell for it, they sold 8 million blue tooth headsets since the videos hit the web, and its not just this one, there is another i know of with guys drinkin beers around a black table
this video show you how it's done
http://www.metacafe.com/watch/1399627/cell_phone_popcorn_hoax_revealed/
I thought the popcorn I popped with my iPhone after seeing this video tasted fake.
Fake you!
So this got 8 million people so worried they all ran out and bought a mini microwave to strap to their heads ;-)